The Funnel X System

No more random ads. Build a real lead system.

Five precision-engineered steps that work together to turn ad spend into closed roofing jobs — measurably, repeatably, profitably.

01
Step 01 · Attract

Get noticed by the right homeowners.

We launch targeted ad campaigns across Google, Meta, and Local Services that get homeowners and property owners to notice your roofing company exactly when they need you.

  • Audience research
  • AI-generated creative
  • Storm + retail campaigns
02
Step 02 · Capture

Turn interest into inspection requests.

Traffic goes to high-converting landing pages built specifically for roofing offers. Every page is engineered to convert visitors into inspection bookings and estimate requests.

  • Mobile-first funnels
  • Embedded scheduling
  • A/B-tested offers
03
Step 03 · Follow Up

Engage leads in minutes, not hours.

Automated text, email, and AI-powered follow-up keep leads engaged before they choose another contractor. Speed-to-lead is the difference between a booked job and a missed one.

  • <5 min response
  • Multi-touch sequences
  • AI lead qualification
04
Step 04 · Convert

Book inspections. Close jobs.

We help turn leads into booked inspections, roof estimates, and closed roofing jobs by giving your team a steady pipeline of qualified, ready-to-talk homeowners.

  • Calendar integration
  • Call tracking
  • Sales-ready lead routing
05
Step 05 · Optimize

Improve every month.

We track performance end-to-end and improve the system over time to increase lead quality, lower wasted ad spend, and scale spend based on what's actually closing.

  • Source-level reporting
  • Profit-based scaling
  • Weekly optimization
See it in action

From click to inspection request.

Book a free 15-minute growth call and we'll walk you through exactly how the system would look for your roofing company.